11/29/2023 0 Comments Calories in pinner ipa![]() Putting the next two years into focus, Wertheimer says there’s a ‘huge opportunity’ in the non-alcoholic beer space.Combining the popularity of IPAs with the trend for non-alcoholic beers was a logical move for Lagunitas. Hoppy Refresher is now the #1 craft non-alcoholic product on the market, and Lagunitas says it’s now ready to ‘write the next chapter’ with IPNA. Lagunitas entered the non-alcoholic beverage space with Hoppy Refresher last year (a hop-infused sparkling water that has zero alcohol, zero carbs, and zero calories). It appeals to a diverse set of consumers, from craft beer lovers, to wellness seekers, to athletes, and everyone in between.” “Moderation isn’t just a fad, it’s a trend, and Lagunitas is proud to be launching IPNA. "Consumer interest in non/low alcohol options continues to rise, up more than 80% in the past 2 years. “Non-alcoholic beer has never been more popular in the US than it is right now," says Lagunitas. And the pleasure in IPNA isn’t the alcohol, it’s the hops.” Our head Brewmaster likes to say that IPNA is all pleasure, no guilt. The body is lighter, but there’s still enough bitterness and backbone to let you know you’re drinking a craft beer. ![]() “IPNA has many of the familiar notes you’ll find in our other IPAs. While IPNA’s appearance is almost identical to Lagunitas’ flagship IPA, it is lighter to drink, Max Wertheimer of Lagunitas told BeverageDaily. It took Lagunitas around a year to develop a non-alcoholic IPA it was happy with: using its Petaluma, California TapToom as the testing ground with consumers. IPNA is brewed with a wide variety of hops including Mosaic, Citra, Columbus, and uses Alberta barley and English crystal malt. IPNA marks Lagunitas’ next move in the non-alcoholic category after the launch of hop-infused sparkling water Hoppy Refresher last year. Lagunitas – the Californian brewery founded in 1993 and acquired by Heineken in 2017 – says IPNA will appeal to a diverse set of consumers from craft beer afficionados to athletes. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |